Home Entertainment & Arts Company Pays Super Bowl MVP To Sponsor Their Business?

Soccer is often addressed as the king of sports by various perspective analysts and analysis. Though the game of soccer may have a colossal preeminence in the world of sports generally, it is not regarded so in parts of the world. In Brazil, for instance, soccer may be the next big thing, and at the mere mention of sports in Brazil is very likely to quickly catapult the thought of an average Brazilian to soccer. In the United States, the mere mention of football is a quick suggestion or reminder to something different from soccer. Just as the mere mention of football can direct the thought of an average Brazilian quickly to soccer, the average U.S citizen, especially born American, quickly thinks of the Super Bowl game.

What is the Super Bowl?

a football game on the stadium during daytime

Image Source: Pixabay.com

Super Bowl is recognized and highly valued as the highest sporting event in the United States. The game is a yearly championship sports program of the National Football League (NFL). The Super Bowl was created from a merger agreement between NFL and the AFL (American Football League).

Before the merger, the NFL was singularly organized as an American football which started in January 1967 in Los Angeles. The merger was authenticated in 1970, which brought about the designation of both the NFL and AFL as a conference. This merger was a gateway to douse the contending presence of the AFL that was becoming a great rival to the NFL on the bowl games. Rather than tear down the value of the most valued American sporting event due to rivalries, it became necessary to form a merger between NFL and AFL. The merger was the result of the Super Bowl game and was controlled by the National Football Conference (NFC).

The term, "Super Bowl" was first used by Lamar Hunt of the AFL after the merger of NFL and AFL.

Although, before it was generally recognized as the "NFL–AFL Championship" as agreed upon by the owners of the leagues. The name change came in 1966 when the Kansas City Star chief, Lamar Hunt described the merger as a Super Bowl game. And in 1967, the game started as the Super Bowl. The christening of the Super Bowl game also came with mixed reactions from the public and from the media.

As some people welcomed the new christening, some other fans disliked the idea. This lack of unilateral agreement evoked the suggestion of other names like, "The Bowl" and "The Game." Though some enthusiasts were comfortable with any of the optional names, the “Super Bowl" continued to outshine other suggestions.

What Company Pays the MVP of the Super Bowl Every Year for Sponsorship?

From 1967 until 2018, the Super Bowl game has produced MVPs (Most Valuable Players) on each annual event. The 2018 game, for instance, took place in Houston on the 4th of February 2018 as the 52nd Super Bowl game in the history of the event. It was a date between the Philadelphia Eagles and the New England Patriots in a final decider match on the 2018 champion. The Philadelphia Eagles scaled to grab the championship after defeating the Minnesota Vikings 38 to 7 to enable them to partake in the final match that gave up the championship to their records. New England Patriots won the Jacksonville Jaguars 24 to 20 in a semifinal tussle before they were able to reach the final match.

In this unique 2018 final, Nick Foles received a double honor both as a member of the winning team and as the Most Valuable Player of the year's competition. As the MVP winner, he was asked, "what are you going to do next?" Nick Foles replies, "I am going to Disney World!"

Why did he choose to celebrate winning the MVP award in Disney World? The answer is not far-fetched:It is because there is a tradition of saying so by all MVP a wardees since the 1980s. Though Nick Foles may have a better option, this is a slogan which was adopted by the CEO of Disney, Michael Eisner and his wife, which they deducted from a dinner conversation with a couple of renowned friends. Eisner had invested time and resources developing and implementing the words, "I am going to Disney World," or "I am going to Disneyland" as the company's marketing campaign slogan. And in about a month, New York Giants quarterback, Phil Simms was the first to echo the marketing slogan when he won the MVPaward after defeating the Denver Broncos in Super Bowl XXI. He was asked, what next after the victory, he replied, "I am going to Disney World."

Disney has coveted this as a slogan since 1987 to promote their company's image. The slogan is more associated with Super Bowl where Disney enjoys an unrivaled celebration of her commercials. The commercial is being sponsored by Disney which pays heavily to keep it as the company's niche. The MVPs are paid by Disney to re-echo the slogan.

Featured Image Source: Wikimedia.org


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