The Jenner/Kardashian clan have secured a position approaching that of American royalty, and Kylie Jenner is no different from her siblings in that regard. While she may be the youngest daughter in the family, Kylie doesn’t seem interested in simply luxuriating in her wealth. She has begun to prove herself as a savvy entrepreneur capable of leveraging her social capital and business savvy to increase Kylie Jenner net worth.
What Is Kylie Jenner Net Worth?
The success of Kylie Jenner is hardly a rags to riches tale. As the daughter of gold medal decathlete Kaitlin Jenner, Kylie was born squarely in the public spotlight. But it would take the runaway success of reality show Keeping Up With the Kardashians that would propel Kylie and her siblings into trend-making superstar status.
Within a single season, the show would become one of the most successful programs in the critical 18 – 34 year old demographic. It created a cottage industry of reality programming starring members of the Kardashian and Jenner families.
As the youngest member of the family, Kylie wouldn’t reach the same immediate fame as her older half sisters Kim and Khloe Kardashian. However, she seems to possess an inherent skill for targeting her audience and creating a distinct brand identity. By speaking directly with her audience, she’s managed to create products that shine with her social media fans and reflect a sense of authentic personality. By sharing the important events of her life publicly on social media – as she did with the announcement of her pregnancy with partner Travis Scott – and synergizing the collective personal capital of her extended family, Kylie has made a name for herself that’s both intimately tied into and distinct from the rest of her family.
In 2016, the Kardashian-Jenner family was worth 122.5 million dollars. By 2018, at the age of 20, Kylie Jenner had developed a personal net worth of approximately 50 million dollars. This makes her the youngest high-earning celebrity on the Forbes list for the year.
More about Kylie Jenner
Despite growing up in a fairly prominent family, Kylie’s early youth was largely ordinary. She participated as a cheerleader in the public school she attended and performed in community theater performances. This passion for performance would serve her well in 2007 when, at the age of 10, she was thrust into the spotlight as a member of the reality series Keeping Up With the Kardashians.
While the show ostensibly starred her older half-siblings, it continues today. A large number of viewers throughout America and the larger world got to see Kylie make the transition from child to adult. Five years into the series run, she transitioned to a home school environment and graduated in 2015.
Coming of age undoubtedly influenced Kylie’s understanding of the world. It also became a critical component in her professional trajectory. Data produced by Bloomberg in 2016 indicated that Kylie was trending higher on social media than her sisters and half-sisters as a trend maker in the world of beauty and fashion.
While continuing to star in Keeping Up With the Kardashians and related spin-offs, Kylie began to launch her own fashion and makeup lines, often in partnership with other members of her family. She’d also build out a brand identity though her social media presence.
Despite her out sized public presence, she’s taken measures to maintain some sense of privacy in her life. She remained ambiguous for a time regarding relationships with rappers Tyga and Travis Scott. Despite rumors of a pregnancy with her latter partner, she managed to release the announcement of her first child’s birth on her own terms.
Career and Important Projects
Kylie has managed to maintain a reputation as a popular reality television star for over a decade. She’s appeared consistently in the hit series Keeping Up With the Kardashians since 2006. Kylie also sporadically appeared in related series like Kourtney and Khloé Take Miami and Kourtney and Khloé Take the Hamptons.
In 2017, she launched her own reality series Life of Kylie. But Kylie’s ventures have transitioned well out of the space of E! Channel programming into more traditional business ventures. The flagship of her budding empire is Kylie Cosmetics. Bolstered by her well-recognized name and prominence in social media circles Kylie Cosmetics has increased Kylie Jenner net worth to the tune of a $420 million business in just a year and a half.
But she’s been savvy in her unwillingness to put all her eggs in one basket. Endorsements from brands like Puma have also bolstered Kylie Jenner net worth. She’s further used her reputation and social media as a lever through promotions of products. Her Instagram, Snapchat, and Twitter posts are believed to be worth roughly one million dollars a piece.
Further earning Kylie goodwill among the public is her generous willingness to draw from her own personal finances and business ventures to support worthwhile causes. On her twentieth birthday, Kylie announced that she donated a portion of Kylie Cosmetic’s proceeds to Teen Cancer America at the suggestion of Harry Hudson, a personal friend and cancer survivor.
She also launched a special edition pale pink matte lipstick known as “Smile” to raise money for Smile Train. While the half a million dollars this lipstick earned for the charity is unlikely to put a dent in Kylie Jenner net worth, it’s a worthy act for a celebrity of Kylie’s stature. She even signed a personal check worth $159,500 to the charity which offers corrective surgery to children born with cleft lips and palates.
With Kylie Jenner net worth of $50 million, it can be easy to forget that she’s only 20 years old. While some may chalk up her success to her famous family, she’s worked hard to create a name and reputation for herself. It’s unlikely her fame will be fading any time soon.